Title: Entity Schema
Author: scottgutelius
Published: July 6, 2026
Last modified: July 6, 2026
---
Search plugins
# Entity Schema
By [scottgutelius](https://profiles.wordpress.org/scottgutelius/)
[Download](https://downloads.wordpress.org/plugin/entity-schema.2.4.2.zip)
* [Details](https://pcd.wordpress.org/plugins/entity-schema/#description)
* [Reviews](https://pcd.wordpress.org/plugins/entity-schema/#reviews)
* [Installation](https://pcd.wordpress.org/plugins/entity-schema/#installation)
* [Development](https://pcd.wordpress.org/plugins/entity-schema/#developers)
[Support](https://wordpress.org/support/plugin/entity-schema/)
## Description
**Professional schema markup made simple.**
Entity Schema provides complete LocalBusiness and FAQ schema for WordPress sites.
No external API dependencies, no tracking, and a clean interface that outputs valid
JSON-LD structured data.
#### Why Entity Schema?
* **Full-Featured Core** – LocalBusiness schema, FAQ schema with drag-and-drop
reordering, and conflict management all included in the free version
* **Flexible Template** – Universal template supports 150+ business types with
all the fields you need
* **Zero Coding Required** – Clean admin interface that anyone can use, no JSON
or code editing needed
* **SEO Plugin Friendly** – Built-in conflict management works seamlessly with
Yoast, Rank Math, and All in One SEO
* **Translation Ready** – Fully internationalized with proper i18n support for
global audiences
#### Features
**Organization & LocalBusiness Schema**
✓ Single location with full address details
✓ 150+ business types supported ✓ Multi-type support — combine up to four business
types in a single @type array ✓ Operating hours configuration ✓ Service areas (City,
State, Country, or AdministrativeArea) ✓ Social media profiles integration ✓ Logo
and image support ✓ Contact information and phone numbers
**FAQ Schema**
✓ Unlimited FAQs per page/post ✓ Drag-and-drop reordering ✓ Three
display styles: list (default), accordion, and minimal ✓ List default aligns with
Google’s snippet visibility guidance ✓ Automatic theme color matching ✓ Custom color
overrides via shortcode ✓ Clean, accessible markup
**Technical Features**
✓ Conflict management for SEO plugins ✓ Clean JSON-LD output
✓ No external API calls ✓ Translation ready (i18n) ✓ WordPress coding standards
compliant ✓ GPL licensed
#### Perfect For
* **Local Businesses** – Restaurants, salons, contractors, retail stores — including
businesses that span multiple types
* **Professional Services** – Lawyers, accountants, consultants, agencies
* **WordPress Agencies** – Provide schema for clients without subscription fees
#### Technical Highlights
* **Clean Architecture** – Base template system with specialized extensions
* **Automatic Template Routing** – Switches templates based on business type selection
* **No Database Bloat** – Uses standard WordPress storage efficiently
* **Proper Escaping** – All output sanitized and escaped per WordPress standards
* **PHPDoc Coverage** – Fully documented code for developers
* **Hooks & Filters** – Extensible for custom development
## Screenshots
[⌊Business type selector - 150+ categorized business types with proper schema.org
mapping⌉⌊Business type selector - 150+ categorized business types with proper schema.
org mapping⌉[
Business type selector – 150+ categorized business types with proper schema.org
mapping
[⌊FAQ Schema editor - drag-and-drop reordering with full HTML link support in answers⌉⌊
FAQ Schema editor - drag-and-drop reordering with full HTML link support in answers⌉[
FAQ Schema editor – drag-and-drop reordering with full HTML link support in answers
[⌊Location fields - address, contact, and geo coordinates with auto-split paste
from Google Maps⌉⌊Location fields - address, contact, and geo coordinates with auto-
split paste from Google Maps⌉[
Location fields – address, contact, and geo coordinates with auto-split paste from
Google Maps
[⌊Service/Product Offerings - define services and products with proper schema types⌉⌊
Service/Product Offerings - define services and products with proper schema types⌉[
Service/Product Offerings – define services and products with proper schema types
[⌊Conflict Management - automatic detection and filtering alongside your existing
SEO plugin⌉⌊Conflict Management - automatic detection and filtering alongside your
existing SEO plugin⌉[
Conflict Management – automatic detection and filtering alongside your existing
SEO plugin
[⌊Schema output in page source - clean JSON-LD markup without bloat⌉⌊Schema output
in page source - clean JSON-LD markup without bloat⌉[
Schema output in page source – clean JSON-LD markup without bloat
## Installation
#### Automatic Installation
1. Log into your WordPress admin dashboard
2. Go to **Plugins Add New**
3. Search for “Entity Schema”
4. Click **Install Now** on the Entity Schema plugin
5. Click **Activate** after installation completes
6. Go to **Entity Schema** in your admin sidebar to configure
#### Manual Installation
1. Download the plugin ZIP file
2. Log into your WordPress admin dashboard
3. Go to **Plugins Add New Upload Plugin**
4. Click **Choose File** and select the ZIP file
5. Click **Install Now**
6. Click **Activate Plugin** after installation completes
#### After Activation
1. Click **Entity Schema** in your WordPress admin sidebar
2. The Universal Template will load automatically
3. Select your business type from the dropdown (150+ options)
4. Fill in your business information (name, address, phone, etc.)
5. Click **Save All Changes**
Your organization schema is now live on your homepage!
To add FAQ schema: 1. Edit any page or post 2. Scroll to the **FAQ Schema** metabox
3. Add your questions and answers 4. Add the `[entisc_faq]` shortcode where you
want FAQs to display 5. Publish or update the page
## FAQ
### What does Entity Schema do that’s different from general SEO plugins?
Entity Schema specializes in **business schema** – organization, locations, and
FAQs with dedicated fields and features.
**Key Features:**
* **Complete LocalBusiness schema** – Full address, hours, service areas, and contact
fields
* **Drag-and-drop FAQ reordering** – Rearrange questions without deleting/recreating
* **Conflict management** – Works alongside other SEO plugins without duplicate
schema
* **Clean, focused functionality** – Dedicated to business schema with no bloat
### Will this conflict with my SEO plugin?
No! Entity Schema includes automatic conflict management. It detects Yoast, Rank
Math, and All in One SEO, then prevents duplicate organization/business schema.
**How it works:**
1. Your SEO plugin handles: Articles, HowTo, Videos, (content
schema) 2. Entity Schema handles: Organization, LocalBusiness, FAQs (business schema)
3. Both plugins work together without conflicts
Enable conflict management in **Entity Schema Conflicts** settings. It’s that simple.
### Do I need coding knowledge to use this?
Not at all. Entity Schema was built for non-technical users. The admin interface
uses simple forms – just fill in your business information like you would on any
website.
No JSON editing. No code snippets. No complicated settings. If you can fill out
a contact form, you can use Entity Schema.
### Will this improve my SEO?
Schema markup helps search engines and AI systems understand your business accurately.
It won’t make weak content rank higher, but it makes your business facts machine-
readable, which means search engines don’t have to guess what you do, where you
operate, or what you offer.
Two things get conflated here. Structured data (schema markup) makes your business
facts explicit. Structured content (clear headings, direct answers, useful information)
is what earns visibility in search results and AI-generated answers. Schema handles
the first half; your content handles the second. Entity Schema gives you the tools
for both.
### Does it work with page builders?
Yes! Entity Schema works with all page builders including:
* Gutenberg (WordPress block editor)
* Elementor
* Divi
* Beaver Builder
* WPBakery
* Oxygen
* Bricks
The FAQ shortcode `[entisc_faq]` works anywhere you can add shortcodes. The schema
itself is added to the page HTML, so it works regardless of your page builder.
### What business types are supported?
Entity Schema supports 150+ business types organized into categories:
**Professional Services:** Attorney, AccountingService, RealEstateAgent, InsuranceAgency,
Notary, etc.
**Retail & Sales:** Store, ClothingStore, HardwareStore, FurnitureStore, JewelryStore,
etc.
**Automotive:** AutoDealer, AutoRepair, AutoBodyShop, GasStation, MotorcycleDealer,
etc.
**Food Service:** Restaurant, CafeOrCoffeeShop, Bakery, FastFoodRestaurant, BarOrPub,
Distillery, etc.
**Home Services:** Electrician, Plumber, RoofingContractor, HVACBusiness, Locksmith,
etc.
**Lodging:** Hotel, Motel, BedAndBreakfast, Resort, Campground, VacationRental,
etc.
**Health & Beauty:** BeautySalon, HairSalon, DaySpa, TattooParlor, Dentist, VeterinaryCare,
etc.
**Entertainment:** MovieTheater, AmusementPark, ComedyClub, Museum, ArtGallery,
etc.
Don’t see your exact type? Use the Universal template with LocalBusiness – it works
for all business types!
### How do I display FAQs on my pages?
After adding FAQs in the FAQ Schema metabox, add this shortcode to your page content:
```
[entisc_faq]
```
**Display style options:**
* `[entisc_faq]` – Default list style (recommended for
SEO and snippet visibility) * `[entisc_faq style="accordion"]` – Accordion with
expand/collapse * `[entisc_faq style="minimal"]` – Minimal styling
**Color options:**
* `[entisc_faq accent_color="#0073aa"]` – Custom accent color*`[
entisc_faq bg_color="#f9f9f9"]` – Custom background color * `[entisc_faq text_color
="#333333"]` – Custom text color
Colors automatically match your WordPress theme by default!
### Can I reorder FAQs without deleting them?
Yes! In the FAQ metabox, simply drag the **⋮⋮** handle to rearrange questions. Your
content is preserved – no deleting and recreating FAQs just to change the order.
### Can I add links inside FAQ answers?
Yes. Entity Schema preserves any links you add inside your FAQ answers. They appear
exactly as you wrote them, both in the visible display on your page and in the FAQPage
structured data. Google’s FAQ spec explicitly allows anchor tags in answer text,
so there’s nothing to worry about on the markup side. Some FAQ plugins strip links
from the structured data output even when they display them on the page. Entity
Schema keeps them intact in both places. For more on how to get the most out of
FAQ schema, visit https://entityschema.com/faq/
### Is it translation ready / multilingual compatible?
Yes! Entity Schema is fully internationalized with proper i18n support. All user-
facing strings are wrapped in translation functions with the `entity-schema` text
domain.
Works with:
* WPML * Polylang * TranslatePress * Weglot * Any translation plugin
### Does it store data externally or make API calls?
Entity Schema stores all of your schema data (business info, FAQs, settings) in
your WordPress database. Your schema data stays on your server and is never sent
anywhere.
The plugin bundles the Freemius SDK to manage optional opt-in usage tracking and
deactivation feedback. See the “Third-Party Services” section below for details.
### Third-Party Services
Entity Schema uses the **Freemius SDK** ([freemius.com](https://freemius.com)) for
plugin activation, optional anonymous usage tracking (opt-in only), and deactivation
feedback. The SDK is bundled with this plugin.
**What data is sent and when:**
* **On activation:** The Freemius SDK shows an opt-in dialog asking if you want
to share anonymous usage diagnostics. Nothing is sent unless you click “Allow&
Continue.” If you skip or decline, no data is sent.
* **If you opt in:** Freemius periodically sends anonymous diagnostics (WordPress
version, PHP version, active theme, plugin version, site URL) to help improve
the plugin.
* **On deactivation:** An optional feedback form is shown. Submitting feedback
sends your response to Freemius; skipping sends nothing.
**Terms and privacy:**
* Freemius Terms of Service: [https://freemius.com/terms/](https://freemius.com/terms/)
* Freemius Privacy Policy: [https://freemius.com/privacy/](https://freemius.com/privacy/)
The plugin functions completely without opting in. You can skip the opt-in dialog
and use all features normally.
### How do I verify my schema is working?
Two easy ways:
**Method 1: View Source**
1. Visit your homepage 2. Right-click View Page Source
3. Search for “schema.org” 4. You’ll see your schema in clean JSON-LD format
**Method 2: Google Rich Results Test**
1. Copy your page URL 2. Visit: https://
search.google.com/test/rich-results 3. Paste your URL and click “Test URL” 4. Google
shows exactly what schema it found
Green checkmarks = success!
**Built-In Links:** Entity Schema includes direct links to both the Google Rich
Results Test and Schema.org’s validator right from the plugin settings, so you can
verify your markup from your WordPress dashboard.
## Reviews
There are no reviews for this plugin.
## Contributors & Developers
“Entity Schema” is open source software. The following people have contributed to
this plugin.
Contributors
* [ scottgutelius ](https://profiles.wordpress.org/scottgutelius/)
[Translate “Entity Schema” into your language.](https://translate.wordpress.org/projects/wp-plugins/entity-schema)
### Interested in development?
[Browse the code](https://plugins.trac.wordpress.org/browser/entity-schema/), check
out the [SVN repository](https://plugins.svn.wordpress.org/entity-schema/), or subscribe
to the [development log](https://plugins.trac.wordpress.org/log/entity-schema/)
by [RSS](https://plugins.trac.wordpress.org/log/entity-schema/?limit=100&mode=stop_on_copy&format=rss).
## Changelog
#### 2.4.2 – 2026-07-05
* Changed: Welcome notice “Get Started” button now opens the Quickstart guide at
entityschema.com (previously linked back to the settings page).
* Changed: Updated bundled Freemius SDK to 2.13.3 (currency handling improvements,
configurable API timeout, PHP warning fixes).
* Removed: Leftover unused code from the old radius-based service-area system,
fully replaced by typed service areas (City, State, Country, AdministrativeArea).
No behavior change.
#### 2.4.1 – 2026-07-05
* Added: FAQ Display Defaults on the Tools page — set the site-wide default FAQ
display style (List, Accordion, or Minimal) and the default question heading
level (H2, H3, or H4). Each page can still override these in its FAQ metabox,
and shortcode attributes override both.
#### 2.4.0 – 2026-07-03
* Added: Additional Business Types — select up to 3 extra schema.org types that
also describe your business (e.g., a restaurant that’s also a bar). Output uses
Google’s documented multi-type pattern: `"@type": ["Restaurant", "BarOrPub"]`.
Single-type setups are unchanged.
* Fixed: Conflict management now suppresses Rank Math’s companion `Place` location
node and covers every business type Rank Math offers, and the full suppression
list is applied uniformly to Yoast and All in One SEO as well.
* Fixed: Healthcare template no longer outputs `priceRange` on a MedicalOrganization-
typed entity (invalid per schema.org); it still appears for Hospital, Medical
Clinic, and other local-business medical types.
#### 2.3.0 – 2026-06-09
* Fixed: Pasting `