Title: Mida A/B Testing Author: midatest Published: February 26, 2026 Last modified: February 26, 2026 --- Search plugins ![](https://s.w.org/plugins/geopattern-icon/mida-ab-testing.svg) # Mida A/B Testing By [midatest](https://profiles.wordpress.org/midatest/) [Download](https://downloads.wordpress.org/plugin/mida-ab-testing.1.2.zip) * [Details](https://pcd.wordpress.org/plugins/mida-ab-testing/#description) * [Reviews](https://pcd.wordpress.org/plugins/mida-ab-testing/#reviews) * [Installation](https://pcd.wordpress.org/plugins/mida-ab-testing/#installation) * [Development](https://pcd.wordpress.org/plugins/mida-ab-testing/#developers) [Support](https://wordpress.org/support/plugin/mida-ab-testing/) ## Description mida is a free plugin that allows you to add the mida tracking script to your WordPress site. The tracking script lets mida run A/B test experimentation on your site. ### External Services This plugin relies on external third-party services to provide A/B testing functionality. By using this plugin, you acknowledge and agree to the following external service connections: #### Mida CDN Service * **Service Provider:** Mida (mida.so) * **Purpose:** Loads the A/B testing JavaScript library to run experiments on your site * **Data Sent:** Project key, page URL, user session data (via cookies) * **When:** On every page load (frontend only) * **Service URLs:** - https://cdn.mida.so/js/optimize.js (US region) - https://cdn-eu.mida.so/js/optimize.js (EU region) * **Privacy Policy:** [https://www.mida.so/privacy-policy](https://www.mida.so/privacy-policy) * **Terms of Service:** [https://www.mida.so/terms-of-service](https://www.mida.so/terms-of-service) #### Mida API Service * **Service Provider:** Mida * **Purpose:** Tracks WooCommerce events (add to cart, checkout, orders) for A/ B testing conversion goals * **Data Sent:** - Event data: cart actions, checkout initiation, order details - User data: customer ID, email, name, company (when available) - Order data: amount, quantity, currency - Session identifiers from cookies (optimize_session, optimize_uuid) * **When:** Only when WooCommerce is active and specific events occur (add to cart, checkout, order placement) * **Service URLs:** - https://api-us.mida.so/event/addv2 (event tracking – US region) - https://api-us.mida.so/track/ (user identification – US region) - https://api-eu.mida.so/event/addv2 (event tracking – EU region) - https://api-eu.mida.so/track/ (user identification – EU region) * **Privacy Policy:** [https://www.mida.so/privacy-policy](https://www.mida.so/privacy-policy) * **Terms of Service:** [https://www.mida.so/terms-of-service](https://www.mida.so/terms-of-service) **Important:** These external services are required for the plugin to function. No A/B testing will work without connecting to these services. Users must have a Mida account and accept Mida’s terms of service and privacy policy to use this plugin. ## Installation 1. Install mida through the [WordPress.org](https://www.wordpress.org) plugin repository or by [uploading the files to your server](http://www.wpbeginner.com/beginners-guide/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners/). 2. [Sign](https://app.mida.so/login) into your mida account and copy your tracking script. 3. Click the mida tab in the left admin menu. 4. Paste your tracking script in the provided field and click Save Changes. 5. Important: If you’re using any caching plugins or CDN, make sure to exclude the Mida script (cdn.mida.so) from caching and JavaScript minification to prevent malfunctions. ## FAQ ### Do I need a mida account? Yes, a mida account is needed. You can sign up for a free account at [mida.so](https://www.mida.so). ### Is Mida Free? Mida is free up to 50,000 MTU. If you need more than 50,000 MTU, our paid plan starts at [$149/month for 100,000 MTU](https://mida.so/pricing). ### What is MTU (Monthly Tested Users)? Tested users are the individuals who visit your website and are included in any of the A/B tests you’re conducting. ### Can mida work with other web builder solution such as Elementor, Divi, etc? Yes. You can build your WordPress website with other WordPress web builders, and Mida will apply the changes on your site without conflict with the other solutions. ### Do I need to configure my caching plugin or CDN for Mida? Yes, it’s important to exclude the Mida script (cdn.mida.so) from your caching plugins and CDN JavaScript minification. This ensures that Mida functions correctly and can perform A/B tests without interference. ## Reviews There are no reviews for this plugin. ## Contributors & Developers “Mida A/B Testing” is open source software. The following people have contributed to this plugin. Contributors * [ midatest ](https://profiles.wordpress.org/midatest/) [Translate “Mida A/B Testing” into your language.](https://translate.wordpress.org/projects/wp-plugins/mida-ab-testing) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/mida-ab-testing/), check out the [SVN repository](https://plugins.svn.wordpress.org/mida-ab-testing/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/mida-ab-testing/) by [RSS](https://plugins.trac.wordpress.org/log/mida-ab-testing/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 1.2 * Fixed: Text domain now correctly matches plugin directory name for proper internationalization * Fixed: All scripts now properly enqueued using wp_enqueue_script() and wp_add_inline_script() instead of inline script tags * Added: Region-specific API endpoints (api-us.mida.so and api-eu.mida.so) that respect user’s region selection * Added: Comprehensive external services documentation in readme * Improved: Better compliance with WordPress plugin coding standards #### 1.1 * Added anti-flickering script for improved user experience during A/B tests. #### 1.0 * The first version of this plugin. Note: This upgrade will require that you copy and paste your tracking script into the provided field. Your WordPress site will not track if this step is skipped. ## Meta * Version **1.2** * Last updated **1 month ago** * Active installations **10+** * WordPress version ** 6.0 or higher ** * Tested up to **6.9.4** * Language * [English (US)](https://wordpress.org/plugins/mida-ab-testing/) * Tags * [a/b testing](https://pcd.wordpress.org/plugins/tags/ab-testing/)[ab test](https://pcd.wordpress.org/plugins/tags/ab-test/) [experimentation](https://pcd.wordpress.org/plugins/tags/experimentation/)[optimization](https://pcd.wordpress.org/plugins/tags/optimization/) [split testing](https://pcd.wordpress.org/plugins/tags/split-testing/) * [Advanced View](https://pcd.wordpress.org/plugins/mida-ab-testing/advanced/) ## Ratings No reviews have been submitted yet. [Add my review](https://wordpress.org/support/plugin/mida-ab-testing/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/mida-ab-testing/reviews/) ## Contributors * [ midatest ](https://profiles.wordpress.org/midatest/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/mida-ab-testing/)