Title: Pricifylabs Connector
Author: Deuos
Published: <strong>September 19, 2026</strong>
Last modified: October 4, 2026

---

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# Pricifylabs Connector

 By [Deuos](https://profiles.wordpress.org/pricifylabs/)

[Download](https://downloads.wordpress.org/plugin/pricifylabs-connector.1.0.2.zip)

 * [Details](https://pcd.wordpress.org/plugins/pricifylabs-connector/#description)
 * [Reviews](https://pcd.wordpress.org/plugins/pricifylabs-connector/#reviews)
 *  [Installation](https://pcd.wordpress.org/plugins/pricifylabs-connector/#installation)
 * [Development](https://pcd.wordpress.org/plugins/pricifylabs-connector/#developers)

 [Support](https://wordpress.org/support/plugin/pricifylabs-connector/)

## Description

Most stores charge every visitor the same price, whether or not that price is the
best one for that visitor. **Pricifylabs Connector** connects your WooCommerce store
to the [Pricifylabs](https://pricifylabs.com) AI-powered pricing engine, which works
out a statistically-optimized markup for each visitor and product and applies it
to the price shown in your store.

There’s no need to set or adjust manual pricing rules. That’s the feature: connect
your store and pricing is handled automatically.

**Why store owners use it**

 * **Set up in minutes.** Paste a one-time code and you’re connected.
 * **No rules to maintain.** Pricing is calculated by the engine, not by a rulebook
   you have to keep tuning.
 * **Your catalog stays untouched.** The markup is applied at display time. Your
   stored WooCommerce prices are never modified.
 * **Instant off switch.** Pause pricing and every price returns to base immediately,
   without disconnecting your store.
 * **Control where you need it.** Exclude specific products so they always show 
   the base price.
 * **Consistent prices for 30 days.** Once a visitor has been priced, they keep 
   the same price for a 30-day period, so customers who travel or move between states
   don’t see prices jump around.

**How it works**

 1. **Connect.** Generate a one-time code in your Pricifylabs dashboard and paste it
    into the plugin.
 2. **Price.** On priced pageviews, the plugin sends anonymized visitor signals to 
    Pricifylabs and applies the markup it returns to the displayed WooCommerce price.
 3. **Monitor and control.** Check sessions on your Pricifylabs dashboard for detailed
    metrics, and control excluded countries and states, how far prices move up or down(%),
    and more.

**What to know before you install**

 * This plugin is a connector, not a standalone pricing tool. Prices are calculated
   by the external Pricifylabs API, which requires an active [Pricifylabs](https://pricifylabs.com)
   account (paid) and WooCommerce.
 * Pricing is dynamic and can differ between visitors. Review the “Privacy and your
   store” section below so your store’s policies match how the plugin works.

**Features**

 * Dynamic price tailored to the user
 * Adjustable API “ping rate” to balance markup freshness against API usage
 * Per-product exclusion list (by product ID) to always show the base price
 * Pause/Resume to revert all prices to base without disconnecting
 * Security built in: all communication with Pricifylabs is signed and verified,
   and incoming webhooks are authenticated before the plugin acts on them

**Markup and pricing features**

 * Markup worked out automatically for each visitor and product, with no manual 
   rules
 * 30-day price consistency for returning visitors, even if their location changes
 * Country and state exclusions, managed from your Pricifylabs dashboard
 * Control over how far prices move up or down (%), managed from your Pricifylabs
   dashboard
 * Session-level metrics in your Pricifylabs dashboard
 * Display-time markup only, so base prices are never changed and pausing reverts
   everything instantly

### External services

This plugin connects to the Pricifylabs API (`api.pricifylabs.com`, a paid third-
party service operated by Pricifylabs) to calculate and apply dynamic pricing. It
is a core part of the plugin’s functionality and cannot be disabled while the plugin
remains connected.

 * **Store registration:** when you enter a registration code on the settings page,
   the plugin sends the code and your store’s generated public key to the Pricifylabs
   API to link your store to your Pricifylabs account.
 * **Markup lookup:** on priced pageviews, the plugin sends the visitor’s IP address
   and browser/user-agent information to the Pricifylabs API and receives a markup
   value to apply to the displayed price.
 * **Conversion reporting:** after a purchase, the plugin sends the associated request
   ID, success status, and order value to the Pricifylabs API so Pricifylabs can
   measure pricing performance.
 * **Webhooks:** Pricifylabs may call back to your store’s REST API to push configuration
   updates. These requests are authenticated with a signature the plugin verifies
   before acting on them.
 * **Cookie:** the plugin sets a `pricifylabs_vid` cookie (a random ID, 30-day expiry)
   in the visitor’s browser to recognize returning visitors and keep their price
   consistent for 30 days.

**Security.** All communication between your store and Pricifylabs is cryptographically
signed and verified in both directions, and incoming webhooks are authenticated 
before the plugin acts on them. Your store’s private credentials never leave your
server, and you can pause pricing or disconnect at any time. See [Pricifylabs’ Terms of Service](https://pricifylabs.com/terms)
and [Privacy Policy](https://pricifylabs.com/privacy) for how data sent to the API
is handled.

### Privacy and your store

Because the plugin sends visitor IP addresses and user-agent data to a third-party
service and sets a cookie, you will likely want to reflect this in your store’s 
privacy policy and cookie notice. Requirements vary by region, so check what applies
to your business. The “External services” section above lists exactly what is sent
and when, which you can use as the basis for your disclosure.

## Screenshots

[⌊Settings page: connect your store with a one-time registration code.⌉⌊Settings
page: connect your store with a one-time registration code.⌉[

Settings page: connect your store with a one-time registration code.

[⌊Pricing panel: pause/resume pricing, adjust the API ping rate, and manage the 
product exclusion list.⌉⌊Pricing panel: pause/resume pricing, adjust the API ping
rate, and manage the product exclusion list.⌉[

Pricing panel: pause/resume pricing, adjust the API ping rate, and manage the product
exclusion list.

[⌊Pricifylabs dashboard: overview of total requests, active keys, and success rate.⌉⌊
Pricifylabs dashboard: overview of total requests, active keys, and success rate
.⌉[

Pricifylabs dashboard: overview of total requests, active keys, and success rate.

[⌊Pricifylabs dashboard: generate a one-time setup code to connect your store.⌉⌊
Pricifylabs dashboard: generate a one-time setup code to connect your store.⌉[

Pricifylabs dashboard: generate a one-time setup code to connect your store.

[⌊Pricifylabs dashboard: session metrics and API activity.⌉⌊Pricifylabs dashboard:
session metrics and API activity.⌉[

Pricifylabs dashboard: session metrics and API activity.

[⌊Pricifylabs dashboard: detail view for a single session, including device, location,
and applied markup.⌉⌊Pricifylabs dashboard: detail view for a single session, including
device, location, and applied markup.⌉[

Pricifylabs dashboard: detail view for a single session, including device, location,
and applied markup.

## Installation

 1. Install and activate [WooCommerce](https://wordpress.org/plugins/woocommerce/) 
    if you haven’t already. This plugin requires it.
 2. Install Pricifylabs Connector from **Plugins  Add New**, or upload the zip via **
    Plugins  Add New  Upload Plugin**.
 3. Activate the plugin.
 4. Open **Pricifylabs** in your wp-admin menu.
 5. Generate a one-time registration code in your Pricifylabs dashboard and paste it
    into the settings page to connect your store.
 6. That’s it. Pricing is applied automatically. Use the Pricing panel to pause/resume,
    adjust the API ping rate, or exclude specific products.

## FAQ

### Do I need a Pricifylabs account?

Yes. You’ll need an account at [pricifylabs.com](https://pricifylabs.com) and a 
registration code from your dashboard to connect your store. The pricing engine 
is a paid service.

### Does this plugin work without WooCommerce?

No. It requires an active WooCommerce installation and applies its pricing to WooCommerce
product prices.

### Will a visitor see the same price if they travel or move to another state?

Yes. Once a visitor has been priced, their price is held for 30 days. A returning
visitor is recognized by a cookie, so someone who moves or travels across states
during that period keeps seeing the same price.

### Does it change the prices stored in my catalog?

No. The markup is applied when prices are displayed. Your stored WooCommerce prices
are never modified, so pausing or removing the plugin puts everything back to base.

### Do I have to set up pricing rules?

No. There are no manual rules and no per-product setup. The only optional controls
are an exclusion list for products that should always show the base price, plus 
the country, state, and percentage controls in your Pricifylabs dashboard.

### How do I exclude specific products?

In the Pricing panel, add the product IDs you want to exclude. Those products will
always display their base price.

### What happens if I pause pricing?

All prices immediately revert to their base WooCommerce price. Your store connection
and excluded-products list are preserved, so you can resume at any time.

### What happens if I use Full Reset?

Full Reset disconnects your store from Pricifylabs and deletes all plugin data stored
locally, including your signing keypair and settings. You’ll need a new registration
code to reconnect.

### Does it work with caching plugins?

Yes. Each visitor always sees their own correct price, never a cached price meant
for someone else, and the cache is kept up to date automatically whenever your settings
change. This works out of the box with WP Rocket, W3 Total Cache, WP Super Cache,
and LiteSpeed Cache. If you use a different caching plugin or CDN, contact support
to make sure it’s fully compatible.

### What data does this plugin send externally?

See the “External services” section above for a full breakdown of what is sent to
the Pricifylabs API and when.

### Do I need to update my privacy policy?

Most likely, since visitor IP addresses and user-agent data are sent to Pricifylabs
and a cookie is set. See “Privacy and your store” above. This is not legal advice,
so check the requirements that apply to your business.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Pricifylabs Connector” is open source software. The following people have contributed
to this plugin.

Contributors

 *   [ Deuos ](https://profiles.wordpress.org/pricifylabs/)

[Translate “Pricifylabs Connector” into your language.](https://translate.wordpress.org/projects/wp-plugins/pricifylabs-connector)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/pricifylabs-connector/),
check out the [SVN repository](https://plugins.svn.wordpress.org/pricifylabs-connector/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/pricifylabs-connector/)
by [RSS](https://plugins.trac.wordpress.org/log/pricifylabs-connector/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.2

 * Improved: added the plugin icon, banner, and screenshots to the WordPress.org
   listing.

#### 1.0.1

 * Fixed: several caching issues that could show shoppers an outdated or incorrect
   price — expired tokens, sale prices, variable product price ranges, zero-markup
   visitors, and currency formatting are now all handled correctly on cached pages.
 * New: the page cache now clears automatically when you save settings, pause/resume
   pricing, or run a full reset, and pages with a marked-up price are excluded from
   caching entirely. Works with WP Rocket, W3 Total Cache, WP Super Cache, and LiteSpeed
   Cache.
 * Improved: prices on cached pages no longer flash the old value before updating.
 * Improved: clearer readme, with a new “What to know before you install” section
   and privacy guidance.

#### 1.0.0

 * Initial release.

## Meta

 *  Version **1.0.2**
 *  Last updated **5 days ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.5 or higher **
 *  Tested up to **7.1.3**
 *  PHP version ** 8.0 or higher **
 *  Language
 * [English (US)](https://wordpress.org/plugins/pricifylabs-connector/)
 * Tags
 * [AI](https://pcd.wordpress.org/plugins/tags/ai/)[dynamic pricing](https://pcd.wordpress.org/plugins/tags/dynamic-pricing/)
   [personalization](https://pcd.wordpress.org/plugins/tags/personalization/)[woocommerce](https://pcd.wordpress.org/plugins/tags/woocommerce/)
 *  [Advanced View](https://pcd.wordpress.org/plugins/pricifylabs-connector/advanced/)

## Ratings

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[Your review](https://wordpress.org/support/plugin/pricifylabs-connector/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/pricifylabs-connector/reviews/)

## Contributors

 *   [ Deuos ](https://profiles.wordpress.org/pricifylabs/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/pricifylabs-connector/)