Title: Email Marketing for WordPress and WooCommerce &#8211; Retainful
Author: retainful
Published: <strong>March 9, 2026</strong>
Last modified: March 30, 2026

---

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# Email Marketing for WordPress and WooCommerce – Retainful

 By [retainful](https://profiles.wordpress.org/retainful/)

[Download](https://downloads.wordpress.org/plugin/retainful.1.0.1.zip)

 * [Details](https://pcd.wordpress.org/plugins/retainful/#description)
 * [Reviews](https://pcd.wordpress.org/plugins/retainful/#reviews)
 *  [Installation](https://pcd.wordpress.org/plugins/retainful/#installation)
 * [Development](https://pcd.wordpress.org/plugins/retainful/#developers)

 [Support](https://wordpress.org/support/plugin/retainful/)

## Description

**[Retainful](https://www.retainful.com?utm_campaign=retainful_v3&utm_source=wordpress_plugin&utm_medium=wprepo&utm_term=retainful)
is a powerful email marketing tool for WooCommerce and WordPress** that gives you
everything to grow revenue —without the complexity or enterprise pricing. Build 
your list, recover abandoned carts, automate customer journeys, and send beautiful
email campaigns, capture email addresses with signup forms & exit intent popups,
and more.

**[Start free today ](https://app.retainful.net?utm_campaign=retainful_v3&utm_source=wordpress_plugin&utm_medium=wprepo&utm_term=start_free)**

### The Problem with Most Email Marketing Tools

You’ve tried the big platforms. You know the frustration: complicated interfaces,
expensive pricing tiers that punish growth, and integrations that never quite work
the way you need. Your WordPress / WooCommerce store deserves an email marketing
solution that actually understands eCommerce—one that connects deeply with your 
customer data and helps you sell more without the headaches.

Retainful was built specifically for WordPress and WooCommerce store owners who 
want professional email marketing without hiring a team to manage it.

#### Why Store Owners Trust Retainful

 * **Built for WooCommerce** – Not a generic tool with a WooCommerce add-on. Deep
   native integration from day one.
 * **Complete automation** – Pre-built flows for abandoned cart recovery, customer
   winback, welcome series, and post-purchase follow-ups ready to activate in minutes.
 * **Beautiful emails, zero coding** – Drag and drop email editor with ready-made
   templates designed for conversions.
 * **Grow your list faster** – Exit-intent popups, add-to-cart popups, and embedded
   signup forms capture more subscribers.
 * **Smart segmentation** – Send the right message to the right customer based on
   purchase history, behavior, and engagement.
 * **One dashboard, all your stores** – Manage multiple WooCommerce sites from a
   single Retainful account.
 * **Affordable at any scale** – Predictable pricing that doesn’t punish you for
   growing your list.

**[Start free today ](https://app.retainful.net?utm_campaign=retainful_v3&utm_source=wordpress_plugin&utm_medium=wprepo&utm_term=start_free)**

### 📧 Email Campaigns & Newsletters

Create and send one-time email campaigns or recurring newsletters that your subscribers
actually want to open. Segment your audience, personalize your content, and track
performance with detailed analytics.

 * One-time promotional campaigns
 * Recurring newsletter broadcasts
 * A/B testing for subject lines
 * Send time optimization
 * Automated follow-up emails
 * Detailed campaign analytics

### ⚡ Email Automation & Flows

Set up automated email sequences that run 24/7, turning browsers into buyers and
one-time customers into loyal fans. Our visual automation builder makes it easy 
to create sophisticated customer journeys without technical skills.

**Pre-built automation flows included:**

 * **Abandoned Cart Recovery** – Automatically remind customers about items left
   in their cart and recover lost sales
 * **Browse Abandonment** – Re-engage visitors who viewed products but didn’t add
   to cart
 * **Welcome Email Series** – Make a great first impression when new subscribers
   join your list
 * **Post-Purchase Thank You** – Build loyalty with personalized thank you emails
   after every order
 * **Customer Winback** – Reconnect with customers who haven’t purchased in a while
 * **Order Follow-Up** – Request reviews, suggest related products, and keep the
   conversation going

Each flow is ready to activate with proven templates—or customize every detail to
match your brand.

**[Start free today ](https://app.retainful.net?utm_campaign=retainful_v3&utm_source=wordpress_plugin&utm_medium=wprepo&utm_term=start_free)**

### 🎨 Drag and Drop Email Editor

Design professional emails that look great on every device. No coding, no design
skills required. Just drag, drop, and publish.

 * Visual drag and drop interface
 * Mobile-responsive designs
 * Product blocks that pull directly from your WooCommerce catalog
 * Dynamic content based on customer data
 * Save and reuse custom templates
 * HTML editing for advanced users

### 📝 Ready-Made Email Templates

Start with conversion-optimized templates designed specifically for eCommerce. Every
template is fully customizable and mobile-ready.

 * Cart recovery templates
 * Welcome series templates
 * Promotional campaign templates
 * Holiday and seasonal templates
 * Transactional email templates
 * Newsletter layouts

### 📋 Signup Forms & List Building

Capture more email subscribers with high-converting forms that appear at exactly
the right moment.

 * **Exit-Intent Popups** – Capture leaving visitors before they’re gone
 * **Add-to-Cart Popups** – Collect emails when purchase intent is highest
 * **Welcome Popups** – Greet new visitors with an offer they can’t refuse
 * **Embedded Newsletter Subscription Forms** – Place signup forms anywhere on your
   site

**[Start free today ](https://app.retainful.net?utm_campaign=retainful_v3&utm_source=wordpress_plugin&utm_medium=wprepo&utm_term=start_free)**

### 👥 Lists, Segments & Audience Management

Organize your subscribers and send targeted messages that resonate. Complete audience
management tools give you full control over your customer data.

 * Unlimited lists and segments
 * Behavior-based segmentation (purchase history, email engagement)
 * Dynamic segments that update automatically
 * Customer profiles with complete purchase history
 * Import/export subscribers
 * GDPR-compliant list management, double opt-in, and more

### 🛒 Deep WooCommerce Integration

Retainful doesn’t just connect to WooCommerce—it becomes part of it. Use your store
data for truly personalized email marketing automation.

 * Real-time cart tracking for recovery campaigns
 * Complete order history based email sequences
 * Product recommendations based on purchase behavior
 * Customer lifetime value tracking
 * Automatic coupon code generation and tracking
 * Revenue attribution for every email

**[Start free today ](https://app.retainful.net?utm_campaign=retainful_v3&utm_source=wordpress_plugin&utm_medium=wprepo&utm_term=start_free)**

### 🌍 Multi-Language & Multi-Store

Running multiple stores or serving international customers? Retainful scales with
you.

 * **Multi-lingual compatibility** – Send emails in your customers’ preferred language
 * **Multi-store management** – Connect and manage multiple WooCommerce sites from
   one account
 * **Centralized reporting** – See performance across all your stores in one dashboard

### 🎯 Complete Personalization

Every customer is unique. Your emails should be too. Use dynamic content and personalization
to make every message feel like it was written just for them.

 * First name, last name, and custom field personalization
 * Product recommendations based on browsing and purchase history
 * Dynamic coupon codes unique to each recipient
 * Conditional content blocks based on customer segments
 * Personalized subject lines that boost open rates

### Who Should Use Retainful?

✅ **WooCommerce store owners** who want to recover abandoned carts and increase
repeat purchases
 ✅ **Growing eCommerce brands** looking for a Klaviyo or Mailchimp
alternative that won’t break the budget ✅ **Marketers** who need powerful automation
without a steep learning curve ✅ **Agencies** managing email marketing for multiple
client stores ✅ **International sellers** who need multi-language email capabilities

**[Start free today ](https://app.retainful.net?utm_campaign=retainful_v3&utm_source=wordpress_plugin&utm_medium=wprepo&utm_term=start_free)**

### Quick Start Guide

**Step 1: Install and Connect Your Store**
 Install & activate the plugin. Create
an account at Retainful and login. The setup wizard will guide you with connecting
your WordPress site / WooCommerce store.

**Step 2: Activate Abandoned Cart Recovery**
 Go to **Retainful dashboard  Flows**
and enable the abandoned cart flow. The pre-built sequence includes three reminder
emails timed to maximize recovery rates. Customize the templates or use them as-
is.

**Step 3: Set Up Your First Popup**
 Navigate to **Retainful dashboard  Signup Forms**
to create an exit-intent popup or welcome form. Choose a template, customize your
offer, and set your display rules.

**Step 4: Send Your First Campaign**

Go to **Retainful dashboard  Campaigns  Create New**. Choose your template, write
your content using the drag and drop editor, select your audience segment, and schedule
your send.

## Screenshots

 * [[
 * **Dashboard Overview** – See your email marketing performance, revenue attribution,
   and key metrics at a glance
 * [[
 * **Drag and Drop Email Editor** – Build beautiful, mobile-responsive emails visually
   with WooCommerce product blocks
 * [[
 * **Automation Flow Builder** – Create sophisticated customer journeys with our
   visual automation editor
 * [[
 * **Pre-Built Automation Flows** – Activate abandoned cart recovery, welcome series,
   and winback campaigns in one click
 * [[
 * **Popup & Form Builder** – Create exit-intent popups, welcome forms, and add-
   to-cart captures
 * [[
 * **Audience Segmentation** – Build dynamic segments based on purchase behavior
   and engagement
 * [[
 * **Ready made Email Templates** – Start with conversion-optimized templates designed
   for eCommerce
 * [[
 * **Abandoned Cart Recovery** – Automatically recover lost sales with personalized
   cart reminder emails

## Installation

 1. Log in to your WordPress dashboard
 2. Navigate to **Plugins  Add New**
 3. Search for **“Retainful”**
 4. Click **Install Now**, then **Activate**
 5. Follow the setup wizard to connect your Retainful account

## FAQ

### How does WooCommerce abandoned cart recovery work?

When a customer adds items to their cart but doesn’t complete checkout, Retainful
tracks this automatically. Your abandoned cart email sequence then triggers, sending
personalized reminders with the exact products they left behind. Most stores recover
10-15% of abandoned carts with automated email sequences.

### Can I use Retainful with my existing email list?

Absolutely. Import your existing subscribers via CSV or connect your current email
platform. Retainful also syncs your WooCommerce customers automatically, so you’re
ready to send from day one.

### Does the drag and drop editor work with WooCommerce products?

Yes. The email editor includes WooCommerce product blocks that pull product images,
titles, prices, and links directly from your catalog. You can feature specific products,
show personalized recommendations, or display items from a customer’s abandoned 
cart.

### What pre-built automation flows are included?

Retainful includes ready-to-activate flows for: abandoned cart recovery, browse 
abandonment, welcome email series, post-purchase thank you, customer winback, order
confirmation, and order follow-up. Each flow includes proven email templates you
can customize or use immediately.

### Can I manage multiple WooCommerce stores?

Yes. Connect multiple WordPress/WooCommerce sites to a single Retainful account.
Switch between stores from your dashboard and view consolidated reporting across
all your properties.

### Is Retainful compatible with multilingual sites?

Yes. Retainful supports multilingual stores and can send emails in your customers’
preferred language. This works with popular translation plugins and multilingual
WooCommerce setups.

### Is Retainful GDPR compliant?

Yes. Retainful includes GDPR-friendly features including consent checkboxes on signup
forms, easy unsubscribe in every email, and double opt-in capabilities to help you
meet compliance requirements.

## Reviews

![](https://secure.gravatar.com/avatar/fe16b8b0a7b2805dc09e7d4b62d009015b4f9f836c5845f24223a32eced14fef?
s=60&d=retro&r=g)

### 󠀁[good service](https://wordpress.org/support/topic/good-service-151/)󠁿

 [thetearepublic](https://profiles.wordpress.org/thetearepublic/) April 2, 2026

easy to use retainful and the support service is great too.

![](https://secure.gravatar.com/avatar/4fd74c5e72c372ef30f5204f4ef6951794aff068e835d44d03eb737d01800a2a?
s=60&d=retro&r=g)

### 󠀁[outstanding customer service](https://wordpress.org/support/topic/outstanding-customer-service-53/)󠁿

 [frothnflames](https://profiles.wordpress.org/frothnflames/) March 30, 2026

I have been with retainful since August 2024. During this time I have found retainful
to be functional and easy to use for a non technical person. The customer support
is outstanding. There is nothing they won’t do or put in the to hard basket, even
if its not part of the service they offer. They setup all my automations and I have
had many orders from them. Every email campaign I send I get orders. I can contact
them day or night and get a timely response. I would recommend them to everyone.

![](https://secure.gravatar.com/avatar/8e81a8261cd5da8e4fa8c3f0638ece81c0ceca99c8ddcdd24c7d75a182112365?
s=60&d=retro&r=g)

### 󠀁[Most improved](https://wordpress.org/support/topic/most-improved/)󠁿

 [bretttongg](https://profiles.wordpress.org/bretttongg/) March 27, 2026

Very good support from Vishaaik

![](https://secure.gravatar.com/avatar/49e167a0fd63564e8d54fa9b2ee5f1c9c4e6808ec394e8da6d328f5733c76582?
s=60&d=retro&r=g)

### 󠀁[Great service and support](https://wordpress.org/support/topic/great-service-and-support-34/)󠁿

 [blackvault](https://profiles.wordpress.org/blackvault/) March 26, 2026

This is a great service, which comes with a helpful and friendly support. A rare
thing these days… Thanks to the Retainful team!

![](https://secure.gravatar.com/avatar/868d4a25478104247b24537861b59b2cdd6564a84f2eeb4e4f99fa635e1a0432?
s=60&d=retro&r=g)

### 󠀁[Amazing for recovering abandoned carts!](https://wordpress.org/support/topic/amazing-for-recovering-abandoned-carts/)󠁿

 [sterlingfleet](https://profiles.wordpress.org/sterlingfleet/) March 25, 2026

We love using retainful for our ecommerce business. We had recovered a lot of abandoned
carts and customer service is really helpful! We are excited to maximize the new
version of Retainful!

![](https://secure.gravatar.com/avatar/ae1b960516b93aac0a26bd6b6a1ed41b6b5d5eb1022bc904d14ea1bd3d80ed11?
s=60&d=retro&r=g)

### 󠀁[Really dedicated and helpful](https://wordpress.org/support/topic/really-dedicated-and-helpful/)󠁿

 [retvaripeter](https://profiles.wordpress.org/retvaripeter/) March 25, 2026

Thanks for you help with the Shopify settings!

 [ Read all 9 reviews ](https://wordpress.org/support/plugin/retainful/reviews/)

## Contributors & Developers

“Email Marketing for WordPress and WooCommerce – Retainful” is open source software.
The following people have contributed to this plugin.

Contributors

 *   [ retainful ](https://profiles.wordpress.org/retainful/)

[Translate “Email Marketing for WordPress and WooCommerce – Retainful” into your language.](https://translate.wordpress.org/projects/wp-plugins/retainful)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/retainful/), check 
out the [SVN repository](https://plugins.svn.wordpress.org/retainful/), or subscribe
to the [development log](https://plugins.trac.wordpress.org/log/retainful/) by [RSS](https://plugins.trac.wordpress.org/log/retainful/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.1

 * Added: WPForm integration.

#### 1.0.0

 * Initial Release

## Meta

 *  Version **1.0.1**
 *  Last updated **5 days ago**
 *  Active installations **200+**
 *  WordPress version ** 6.0 or higher **
 *  Tested up to **6.9.4**
 *  PHP version ** 7.4 or higher **
 *  Language
 * [English (US)](https://wordpress.org/plugins/retainful/)
 * Tags
 * [email campaigns](https://pcd.wordpress.org/plugins/tags/email-campaigns/)[Email Marketing](https://pcd.wordpress.org/plugins/tags/email-marketing/)
   [forms](https://pcd.wordpress.org/plugins/tags/forms/)[newsletters](https://pcd.wordpress.org/plugins/tags/newsletters/)
   [popups](https://pcd.wordpress.org/plugins/tags/popups/)
 *  [Advanced View](https://pcd.wordpress.org/plugins/retainful/advanced/)

## Ratings

 5 out of 5 stars.

 *  [  9 5-star reviews     ](https://wordpress.org/support/plugin/retainful/reviews/?filter=5)
 *  [  0 4-star reviews     ](https://wordpress.org/support/plugin/retainful/reviews/?filter=4)
 *  [  0 3-star reviews     ](https://wordpress.org/support/plugin/retainful/reviews/?filter=3)
 *  [  0 2-star reviews     ](https://wordpress.org/support/plugin/retainful/reviews/?filter=2)
 *  [  0 1-star reviews     ](https://wordpress.org/support/plugin/retainful/reviews/?filter=1)

[Add my review](https://wordpress.org/support/plugin/retainful/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/retainful/reviews/)

## Contributors

 *   [ retainful ](https://profiles.wordpress.org/retainful/)

## Support

Issues resolved in last two months:

     0 out of 1

 [View support forum](https://wordpress.org/support/plugin/retainful/)