The UTM Switcher is a powerful tool to help you track where<\/em> your site visitors are coming from and modify page elements based upon a utm_source GET variable in a url. It notes where a site visitor first lands, and then proactively changes targeted elements across your entire website to match that source.<\/p>\n\n In digital marketing, it can be difficult to figure out which of your channels is getting the best results: whether it\u2019s Adwords, facebook paid advertising, blogging, or something else. For this reason, some companies use landing pages with different phone numbers to track the source of a lead. However, typical customers have multiple interactions with a site before following any call to action. They may click through several pages before making a decision. That\u2019s where UTM Switcher comes in.<\/p>\n\n UTM Switchers uses cookies to keep your lead-specific content consistent across all pages. The cookies are only destroyed once the website is closed. It works with all Wordpress sites and features integrations with Contact Form 7 and Contact Form DB. The information stored is taken from the URL's GET variables utm_source, utm_medium, and utm_campaign<\/p>\n\n When a UTM Switcher finds a matching DOM element using jQuery, it replaces the content of that element with the value supplied in the switch. Each Switcher can be set to match a specific utm_source in the URL or stored as a cookie value to the specific DOM element. An example of this is if the utm_source value is Facebook change the value to 1234 and if the utm_source value is Twitter change the targeted element to 4321. Each Switcher can also be set to replace the value with a tel: anchor tag for use with a call tracking plugin.<\/p>\n\n You can read more about the call tracking plugin here<\/a>.<\/p>\n\n PHP 5.4 or greater<\/p>\n\n None<\/p>\n\n Contact Form 7 - If you choose, the UTM information can be sent in your form email. This information will include the information gathered from the initial URL GET variables utm_source, utm_medium, and utm_campaign. These values are then passed along to the email via a shortcode, e.g. [utm-100]<\/p>\n\n Contact Form DB - This extension is not required, but we do recommend it.<\/p>\n\n Under UTM Switchers, click Add New<\/p><\/li>\n Enter an Identifier -- this is for internal use only. You could use it to keep track of what the switch does<\/p><\/li>\n Enter an selector (an #ID or .classname or other selector) to target. This field uses jQuery syntax<\/a><\/p><\/li>\n Choose the Type. Phone Number Element will replace the whole element with an anchor link with a tel: attribute. Text replacement replaces all text in the above element<\/p><\/li>\n Click \"Add Switcher\" under UTM Source Switchers. A matching value in the Campaign Source field to the utm_source GET variable will replace the above selector's content with the value in the Replacement Value field. HTML can be used. You may add multple switches for different UTM Sources<\/p><\/li>\n Click Publish.<\/p><\/li>\n<\/ol>\n\n To report any bugs, or to offer features, please use our GitHub repository<\/a><\/p>\n\nKeep track of your leads<\/h4>\n\n
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