{"id":75971,"date":"2017-10-18T04:38:44","date_gmt":"2017-10-18T04:38:44","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/azexo-advertising-analytics\/"},"modified":"2018-04-14T09:47:53","modified_gmt":"2018-04-14T09:47:53","slug":"azexo-advertising-analytics","status":"publish","type":"plugin","link":"https:\/\/pcd.wordpress.org\/plugins\/azexo-advertising-analytics\/","author":13935723,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","version":"1.27.3","stable_tag":"trunk","tested":"4.8.28","requires":"4.4","requires_php":"","requires_plugins":"","header_name":"AZEXO Advertising Analytics","header_author":"azexo","header_description":"ROI statistic based on multiple advertising channels and site sales","assets_banners_color":"","last_updated":"2018-04-14 09:47:53","external_support_url":"","external_repository_url":"","donate_link":"","header_plugin_uri":"http:\/\/azexo.com\/analytics","header_author_uri":"http:\/\/azexo.com","rating":0,"author_block_rating":0,"active_installs":10,"downloads":1568,"num_ratings":0,"support_threads":0,"support_threads_resolved":0,"author_block_count":0,"sections":["description","installation","faq","changelog"],"tags":[],"upgrade_notice":[],"ratings":{"1":0,"2":0,"3":0,"4":0,"5":0},"assets_icons":[],"assets_banners":[],"assets_blueprints":{},"all_blocks":[],"tagged_versions":[],"block_files":[],"assets_screenshots":{"screenshot-1.png":{"filename":"screenshot-1.png","revision":"1748409","resolution":"1","location":"assets"},"screenshot-2.png":{"filename":"screenshot-2.png","revision":"1748409","resolution":"2","location":"assets"},"screenshot-3.png":{"filename":"screenshot-3.png","revision":"1748409","resolution":"3","location":"assets"},"screenshot-4.png":{"filename":"screenshot-4.png","revision":"1748409","resolution":"4","location":"assets"},"screenshot-5.png":{"filename":"screenshot-5.png","revision":"1748409","resolution":"5","location":"assets"},"screenshot-6.png":{"filename":"screenshot-6.png","revision":"1748409","resolution":"6","location":"assets"}},"screenshots":{"1":"Main report screen","2":"Channel leads list","3":"Lead visits history","4":"Report builder","5":"Marketing costs manual entering form","6":"Call tracking"},"jetpack_post_was_ever_published":false},"plugin_section":[],"plugin_tags":[232,2510,915,1047,565],"plugin_category":[36],"plugin_contributors":[144330],"plugin_business_model":[],"class_list":["post-75971","plugin","type-plugin","status-publish","hentry","plugin_tags-analytics","plugin_tags-chart","plugin_tags-report","plugin_tags-roi","plugin_tags-statistic","plugin_category-analytics","plugin_contributors-azexo","plugin_committers-azexo"],"banners":[],"icons":{"svg":false,"icon":"https:\/\/s.w.org\/plugins\/geopattern-icon\/azexo-advertising-analytics.svg","icon_2x":false,"generated":true},"screenshots":[{"src":"https:\/\/ps.w.org\/azexo-advertising-analytics\/assets\/screenshot-1.png?rev=1748409","caption":"Main report screen"},{"src":"https:\/\/ps.w.org\/azexo-advertising-analytics\/assets\/screenshot-2.png?rev=1748409","caption":"Channel leads list"},{"src":"https:\/\/ps.w.org\/azexo-advertising-analytics\/assets\/screenshot-3.png?rev=1748409","caption":"Lead visits history"},{"src":"https:\/\/ps.w.org\/azexo-advertising-analytics\/assets\/screenshot-4.png?rev=1748409","caption":"Report builder"},{"src":"https:\/\/ps.w.org\/azexo-advertising-analytics\/assets\/screenshot-5.png?rev=1748409","caption":"Marketing costs manual entering form"},{"src":"https:\/\/ps.w.org\/azexo-advertising-analytics\/assets\/screenshot-6.png?rev=1748409","caption":"Call tracking"}],"raw_content":"<!--section=description-->\n<p>This plugin collects data from CRM-system (or eCommerce-system), advertising platforms and your website. With this data it generate reports on key business indexes.\n<a href=\"http:\/\/azexo.com\/analytics\/?login=analytics&amp;email=sandys133@yandex.ru\">Reports demo<\/a><\/p>\n\n<h3>Comparing with Google Analytics:<\/h3>\n\n<ul>\n<li>this plugin 100% ready to use for advertising statistic with careful attention to every paid visit (Google Analytics provide not always accurate statistic)<\/li>\n<li>this plugin designed for business-analytics (Google Analytics better suited for web-analytics)<\/li>\n<li>this plugin already integrated with many CRMs - you do not need to pay hundreds dollars to freelancer for CRM integration with Google Analytics<\/li>\n<li>sale refund or change order amount - immediately accounted in the plugin reports<\/li>\n<li>this plugin integrated with 4 advertising platforms for costs importing<\/li>\n<li>reports generated without data sampling<\/li>\n<li>a\/b split testing based on profit not based on conversion<\/li>\n<li>cheaper technical support (Google Analytics Premium - 150 000$ per year)<\/li>\n<li>this plugin can work together with Google Analytics (or with any other analytics service) without any conflicts<\/li>\n<\/ul>\n\n<h3>Dimensions:<\/h3>\n\n<ul>\n<li>Custom url-provided parameters<\/li>\n<li>Custom fields form CRM<\/li>\n<li>utm_source<\/li>\n<li>utm_medium<\/li>\n<li>utm_campaign<\/li>\n<li>utm_content<\/li>\n<li>utm_term<\/li>\n<li>Landing page<\/li>\n<li>Split-testing group<\/li>\n<li>Hour<\/li>\n<li>Day <\/li>\n<li>Day of week<\/li>\n<li>Week number of year<\/li>\n<li>Month<\/li>\n<\/ul>\n\n<h3>Metrics:<\/h3>\n\n<ul>\n<li>Visits<\/li>\n<li>Leads conversion<\/li>\n<li>Leads<\/li>\n<li>Sales conversion<\/li>\n<li>Sales<\/li>\n<li>Revenue<\/li>\n<li>Average revenue<\/li>\n<li>Profit<\/li>\n<li>Net Profit<\/li>\n<li>Average Profit<\/li>\n<li>First Costs<\/li>\n<li>Marketing Costs<\/li>\n<li>ROI<\/li>\n<li>ROMI<\/li>\n<li>Absolute conversion<\/li>\n<li>Potential sales<\/li>\n<li>Canceled leads<\/li>\n<li>Potential revenue<\/li>\n<li>Revenue of canceled leads<\/li>\n<li>Clients<\/li>\n<li>Paid customers<\/li>\n<li>Repeated leads<\/li>\n<li>Repeated sales<\/li>\n<li>CPO<\/li>\n<li>CPC<\/li>\n<li>CPL<\/li>\n<li>CAC<\/li>\n<li>LTV<\/li>\n<li>Margin<\/li>\n<\/ul>\n\n<h3>Statistic models for one visitor entrances history:<\/h3>\n\n<ol>\n<li>Effect from only last entrance (from where people make purchase decision)<\/li>\n<li>Effect from only first entrance (from where people find you)<\/li>\n<li>Equal contribution from all entrances (all channels important)<\/li>\n<li>U-shape contribution from all entrances (combination 1, 2 and 3)<\/li>\n<\/ol>\n\n<h3>Free-version features:<\/h3>\n\n<ul>\n<li>Powerful reports builder - like in Google Analytics but simpler<\/li>\n<li>Integration with WooCommerce (added product first cost, orders accounted as leads)<\/li>\n<li>Integration with <a href=\"https:\/\/codecanyon.net\/item\/wordpress-squeeze-page-plugin\/20572914?ref=azexo\">AZEXO Squeeze Page Plugin<\/a> (with simple CRM and email-marketing functions)<\/li>\n<li>Manual marketing costs entering<\/li>\n<li>Promo-codes shortcode for call-tracking<\/li>\n<li>Phone shortcode for dynamic call-tracking<\/li>\n<li>Manual calls-history entering for dynamic call-tracking<\/li>\n<\/ul>\n\n<h3>Paid integrations - $200 per one integration:<\/h3>\n\n<ul>\n<li>Google AdWords costs auto-import<\/li>\n<li>Facebook costs auto-import<\/li>\n<li>Yandex Direct costs auto-import<\/li>\n<li>VKontakte costs auto-import<\/li>\n<li>Agile CRM integration<\/li>\n<li>Capsule CRM integration<\/li>\n<li>vTiger CRM integration<\/li>\n<li>Microsoft Dynamics CRM integration<\/li>\n<li>SugarCRM integration<\/li>\n<li>SuiteCRM integration<\/li>\n<li>Odoo 8 CRM integration<\/li>\n<li>ESPO CRM integration<\/li>\n<li>VTE CRM integration<\/li>\n<li>Zoho CRM integration<\/li>\n<li>Salesforce CRM integration<\/li>\n<li>Bitrix24 CRM integration<\/li>\n<li>Solve360 CRM integration<\/li>\n<li>GoIP GSM-gateway integration for call-tracking<\/li>\n<\/ul>\n\n<h3>Request any integration - $200 per one integration:<\/h3>\n\n<ul>\n<li>CRM service<\/li>\n<li>Virtual PBX service<\/li>\n<li>Call tracking service<\/li>\n<li>Callback phone service<\/li>\n<li>Online chat service<\/li>\n<\/ul>\n\n<!--section=installation-->\n<ol>\n<li>Upload the <code>azexo_analytics<\/code> folder to your plugins directory (e.g. <code>\/wp-content\/plugins\/<\/code>)<\/li>\n<li>Activate the plugin through the 'Plugins' menu in WordPress<\/li>\n<li>Follow the instructions<\/li>\n<\/ol>\n\n<!--section=faq-->\n<dl>\n<dt>Installation Instructions<\/dt>\n<dd><ol>\n<li>Upload the <code>azexo_analytics<\/code> folder to your plugins directory (e.g. <code>\/wp-content\/plugins\/<\/code>)<\/li>\n<li>Activate the plugin through the 'Plugins' menu in WordPress<\/li>\n<li>Follow the instructions<\/li>\n<\/ol><\/dd>\n<dt>Why are there no FAQs besides this one?<\/dt>\n<dd><p>Because you haven't asked one yet.<\/p><\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>1.26<\/h4>\n\n<ul>\n<li>Initial Release<\/li>\n<\/ul>","raw_excerpt":"This plugin collects data from CRM-system, advertising platforms and your website. 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