Description
MentoFeed generates product feeds live on every request — no static files, no cron jobs, no stale data. Every time a partner or affiliate network fetches your feed URL, they get the latest products, prices, and stock levels directly from your WooCommerce store.
Key Features:
- Live feed generation — Fresh data on every request, no caching headaches
- Visual column builder — Drag-and-drop interface with 50+ data sources
- Inline prefix/suffix — Add currency symbols, units, or other text per column
- 12 data transformers — Strip HTML, truncate, number format, find & replace, and more
- Enriched product filters — Filter by category, tag, stock, price, product type, sale status, image presence, and more
- CSV and TSV formats — With configurable separators and UTF-8 BOM for German Excel
- DACH market ready — Grundpreis, delivery time, EAN/GTIN, shipping cost fields built in
- Token-based authentication — Each feed has its own unique auth token
- Per-IP rate limiting — Protect your server from excessive requests
- Detailed access logs — Track every feed request with IP, status, timing, and product count
- Variation handling — Skip, export parent only, or expand each variation as its own row
- WooCommerce HPOS compatible — Works with High-Performance Order Storage
Built for the DACH Market:
MentoFeed includes fields specifically useful for German, Austrian, and Swiss e-commerce: Grundpreis (base price), Lieferzeit (delivery time), EAN/GTIN identifiers, and automatic BOM insertion for proper Excel handling with German character sets.
Use Cases:
- Google Shopping product feeds
- idealo, billiger.de, Geizhals price comparison
- Amazon, eBay marketplace listings
- AdCell, Awin, TradeDoubler affiliate feeds
- Custom partner data exports
Installation
- Upload the
mentofeedfolder to/wp-content/plugins/or install via WordPress admin - Activate the plugin (requires WooCommerce 9.0+)
- Go to MentoFeed Add New to create your first feed
- Configure columns, filters, and output settings
- Copy the feed URL and share it with your partners
FAQ
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Does MentoFeed cache the feed?
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No. MentoFeed generates feeds live on every request. This means your partners always get the most current data. For very large catalogs (10,000+ products), consider the upcoming Pro version which will include optional scheduled caching.
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How do I protect my feed from abuse?
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MentoFeed includes per-IP rate limiting. Go to MentoFeed Settings to configure the maximum requests per visitor and the reset period.
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Will this work with German Excel?
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Yes. Enable the UTF-8 BOM option and use semicolon as separator — German Excel will display your feed perfectly including umlauts (ä, ö, ü, ß).
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Can I use this with Google Shopping?
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Yes. Map your columns to Google Shopping fields like title, description, price, image_link, availability, and GTIN using the column builder.
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Contributors & Developers
“MentoFeed – Live Product Feed Builder for WooCommerce” is open source software. The following people have contributed to this plugin.
Contributors
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Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0.1
- Security: Added inline sanitization for filter_include_products and filter_exclude_products POST inputs
- Security: Clarified public feed endpoint nonce exemption with proper inline documentation
- Security: Replaced dynamic SQL column interpolation with esc_sql() for whitelisted identifiers in feed log queries
1.0.0
- Initial release
- Live CSV/TSV feed generation
- Visual column builder with 50+ data sources
- 12 data transformers
- Enriched product filters (categories, tags, stock, price, sale, image, product type)
- Per-IP rate limiting
- Detailed feed access logs with filtering and bulk delete
- Token-based authentication
- UTF-8 BOM support for DACH market
- WooCommerce HPOS compatible